(Some of my seasonal pumpkin-spice truffles from last fall.)
Because my chocolate business was the first business that I have started, (other than a photography business) I made a lot of mistakes. I used the best (expensive) possible ingredients that I could find, which really jacked up my costs. While I could boast really high quality chocolate products, I did not charge prices equally to the costs involved. After some financial evaluations, Andy and I discovered that my brownies were actually causing my business to lose money because I was not charging enough. Well shoot! So the story continues with mistakes that were made... If I were to do it again, so many things would change. In fact, I think so many things would change that it would not be me anymore.
Something I learned about running a chocolate business is that I am not a very business minded person. My whole goal with Zest Chocolat was to make everyone happy through chocolate. A great goal right? Well not when you are giving away a large potion of chocolate. I gave away SO much chocolate! The whole point of having a business is to make money, right? Well somehow I had a hard time combining making money and making people happy with chocolate. With all of that said, I do not think that I will be starting my chocolate business back up. I will definitely continue to make chocolate, but only for fun and happiness, not to make a living. :) Maybe one day in the future I will think about starting a business again, but until then I hope to do something else...like teach! More about my teaching plans later though.